Marketing is usually associated with advertising and marketing research. Actually, the field is actually much broader. Many marketing graduates choose positions designing new product offerings, overseeing product pricing, finding alternative marketing channels, creating internet marketing strategies, and managing sales departments, as well as traditional advertising and marketing research positions. Our curriculum is designed to prepare students with varied interests and career goals to become successful in their chosen occupation within both domestic and international corporations.
The marketing curriculum has been designed to provide our graduates with the knowledge and skills necessary to compete in this ever-changing business environment. The emphasis of is “hands-on” experiences through projects with external clients, through internships, and interactions with leaders in the marketing industry. Students learn to function in a team environment while working on group projects, and coursework is augmented with opportunities to learn the latest business software and technology.
The Bureau of Labor Statistics forecasts employment of marketers, in general, to grow by 12 percent between 2012 and 2022.
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